Friday, July 23, 2010

Consumer Centric Contact


Once upon a time, it was easy.  If someone wanted to contact us we would give them our phone number - office or home - and either they or I would initiate the call and if the other answered, guess what, we were communicating!  If they didn't get us or I them, a message would be left, either via a human and later via voice mail.  We even had pagers - not too long ago, and now, they've gone by the wayside.

Now, it's much more complicated.  There's email, twitter accounts, facebook, text messages, email messages, home phone (maybe), cell phones and office phones and efaxes.  So, when someone wants to communicate with you how do you keep in touch without missing some important information?  How do you get information to people in a way that's easiest for them?

 In the past year I worked with five clients who didn't have an email address, didn't have a smart phone, didn't have access to a fax.  Took a lilttle extra time, but I think the relationships were stronger because of more face-to-face time. You know what, we still got to the closing table.